5 Main Components of a Solid Tag Management Methodology

Courtney MorganTag Management

Anything that is worth having requires proper maintenance to ensure its longevity. It takes work, dedication, and persistence to ensure that your time investment is beneficial.

In regards to your organization’s digital world influence, it is important that your website tags are at an optimum performance level to ensure high conversion rates. Why? According to KissMetrics, the impact of poor website performance will cost an organization an average of 25% abandonment at 4 seconds of load time. 25% is not worth gambling for a few more lukewarm site visits.

So how do you ensure that you are optimizing your site potential and high conversion rates?

A Tag Management System

A Tag Management System is an easy-to-use interface that represents the work, dedication, and persistence required to make any investment beneficial. It saves you time by doing the hard stuff for you while allowing you to focus on maximizing conversion rates.

Our goal is to make your tag management experience as smooth as possible. That is why we broke down the methodology into five main components that will make optimizations as easy as breathing.

(Well, maybe not THAT easy but it will be pretty close!)

The Five Main Components of a Solid Tag Management Methodology are:

  1. Goal Setting
  2. Tag Audit
  3. Tag Policy
  4. Architecture
  5. Maintenance Loop

In this guide, you will find training videos plus a written instructions to help feel confident about your site performance from the moment you start implementing the guide methodology.

Ready to get started?

Read: THE DEFINITIVE TAG MANAGEMENT GUIDE then create a free account to get the most out of your training!