Diving Deeper into the Data Layer

Courtney MorganTag Management, Tag Management Systems

Peeling back the layers of the data have never been sweeter! On June 7th at 1pm EST, we will be diving deeper into the data layer and focusing on all aspects within it plus demonstrating the many benefits of the central data layer. When you attend this webinar, you’ll leave: Able to explain the importance and key components of a data layer … Read More

Webinar Wrap-Up: A Tag Management Journey

Courtney MorganTag Management

There’s nothing like a journey that improves website performance! In A Tag Management Journey Webinar, we discussed the journey from start to finish (and maintenance), providing insights and resources that will be helpful along the way. Specifically, we’ll cover: How to understand your goals Performing your first (and ongoing) audit Developing a tag policy Developing your tag management architecture The … Read More

Webinar Wrap-Up: Data Layer Testing & Validation with Tag Inspector

Courtney MorganData Collection Validation

What an incredible webinar! In this Tag Inspector training webinar we demonstrated how Tag Inspector can remove the burden from your shoulders. We covered the automation of ongoing data layer validation, from ensuring the object is on each page to checking for specific values with corresponding events. Catch the recap below:   Want the slides? Download them here: https://taginspector.com/wp/download-data-layer-validation-tag-inspector/

Getting to Know TMS and Why We Love Audits

Courtney MorganTag Audit, Tag Management Systems

“Getting to know you, getting to know all about you…” Understanding what you are up against, & how to use it to your advantage, is not only beneficial but helps you create new tools for growth efficiency.  That being said, we have two webinars this month that will help you understand every inch of  Tag Management Systems & how to … Read More

Webinar Wrap-Up: Testing and Validating the Data Layer

Courtney MorganData Collection Validation, Data Quality, Tag Audit

Single goal achieved! In our last webinar, we broke down the steps + provided tips and tricks for testing your data layer so you feel confident in its deployment. Specifically, we covered: Viewing and testing the structure and metrics Ensuring proper timing and data availability Automated testing techniques Validation at an enterprise scale Did you miss the webinar? That’s okay, … Read More

Evaluate and Improve Your Performance Impact of Tags with Tag Inspector

Courtney MorganTag Audit, Tag Management, Tag Management Systems

For every second a customer waits, another customer leaves your website. Ouch! It’s difficult to swallow, but in a world of instant gratification & Hi-Speed Technology, it has become unrealistic to expect consumers to wait and see what you have to offer – when three other site are producing attractive visuals at a higher speed. The hard truth is, the very … Read More

Webinar Wrap-Up: Data Layer Deep Dive

Courtney MorganTagging Architecture

Did you catch our last webinar? If you didn’t, don’t worry! (Lucas and Tyler found the information to be too valuable not to share.) In the Data Layer Deep Dive webinar, we dove deep into multiple aspects of the data layer. We focused on business and technical considerations, as well as, the primary benefits that makes watching the recap worth while. … Read More

Webinar Wrap-Up: The Performance Impact of Tags

Courtney MorganPerformance

Did you catch The Performance Impact of Tags Webinar we hosted last Thursday? Super Informative and Helpful, right!? If you missed it, don’t worry! We thought of you and recorded the best parts for you. In this webinar, we discussed ways for you to better understand how these small, but powerful, pieces of code impact performance. Specifically, we discussed: General … Read More