Tag Performance Lessons from the Internet Retailer 1000

Courtney MorganData Collection Validation, Data Quality, Tag Management

“Learn from the mistakes of others. You can’t live long enough to make them all yourself.” – Eleanor Roosevelt   When you have the opportunity to be successful immediately, take advantage of it! In our webinar on 7/12 at 1pm EDT, we are going to prepare you with tools for success. Why? Often overlooked by site managers and eCommerce teams … Read More

3 Steps to Measure ROI of Data Quality for Data-Driven Marketers

kaylieData Collection Validation, Data Quality, Events, Marketing

In today’s webinar, we were joined by special guest presenter and senior analyst at Forrester, Richard Joyce. He helped us examine the rise of data-driven marketing and the relationship between quality of digital data and advertising ROI. Did you know that, for a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than $65 … Read More

A Tag Management Journey Through the Data Layer

Courtney MorganData Collection Validation, Tag Management

Proper Tag Management, and Data Layer Performance, is critical to a successful website.  As a digital marketing professional, you need the best resources and insights specifically geared towards your current site needs. Thankfully, we have not one but THREE webinars that will get you connected to the best information for those resources and insights! On April 26th, we are Testing and … Read More

Webinar Wrap-Up: Data Layer Deep Dive

Courtney MorganData Collection Validation, Data Quality, Tag Management

“When we think about the data layer, one of the benefits is there isn’t any redundant information out there.” – Tyler Blatt, Analytics Engineer Is my data there yet? Yup, the data layer has you covered! In this webinar with Lucas Long and Tyler Blatt, we had the opportunity to dive deep into the data layer and better understand all the … Read More

Webinar Wrap-Up: Data Layer Testing & Validation with Tag Inspector

Courtney MorganData Collection Validation

What an incredible webinar! In this Tag Inspector training webinar we demonstrated how Tag Inspector can remove the burden from your shoulders. We covered the automation of ongoing data layer validation, from ensuring the object is on each page to checking for specific values with corresponding events. Catch the recap below:   Want the slides? Download them here: https://taginspector.com/wp/download-data-layer-validation-tag-inspector/

Webinar Wrap-Up: Testing and Validating the Data Layer

Courtney MorganData Collection Validation, Data Quality, Tag Audit

Single goal achieved! In our last webinar, we broke down the steps + provided tips and tricks for testing your data layer so you feel confident in its deployment. Specifically, we covered: Viewing and testing the structure and metrics Ensuring proper timing and data availability Automated testing techniques Validation at an enterprise scale Did you miss the webinar? That’s okay, … Read More

Taking a Deep Dive into the Data Layer

Courtney MorganData Collection Validation, Events, Tag Management, Tag Management Systems

You know the Data Layer. You understand what it is, the basic importance, and some of the benefits it can give your website. So why dive deeper? We are so GLAD you asked! The data layer is a critical component of any Tag Management System that has many aspects for you to consider. There are a multitude of benefits and … Read More

Tag Management Tips: Testing Tags and Pixels

Lucas LongData Collection Validation, Tag Audit, Tag Management

What tags and pixels are on my site? Did my Facebook Pixel get implemented before our campaign kicked off this morning? Are these things even collecting the data we asked for? We hear these questions constantly from digital marketers. And the thing is, all of them can be easily answered (without the help of IT or your dev team) with a … Read More