Tag Performance Lessons from the Internet Retailer 1000

Courtney MorganData Collection Validation, Data Quality, Tag Management

“Learn from the mistakes of others. You can’t live long enough to make them all yourself.” – Eleanor Roosevelt   When you have the opportunity to be successful immediately, take advantage of it! In our webinar on 7/12 at 1pm EDT, we are going to prepare you with tools for success. Why? Often overlooked by site managers and eCommerce teams … Read More

3 Steps to Measure ROI of Data Quality for Data-Driven Marketers

kaylieData Collection Validation, Data Quality, Events, Marketing

In today’s webinar, we were joined by special guest presenter and senior analyst at Forrester, Richard Joyce. He helped us examine the rise of data-driven marketing and the relationship between quality of digital data and advertising ROI. Did you know that, for a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than $65 … Read More

Webinar Wrap-Up: Tag Management for eCommerce Enterprises

Courtney MorganData Quality, Tag Management, Tag Management Systems

“Any large initiative related to tagging should follow the same path’ – Lucas Long, Product Manager for Tag Inspector When it comes to Tag Management for eCommerce Enterprise, it is crucial we understand how tags affect the performance and data quality across multiple websites. On June 21st, Lucas Long hosted a fantastic webinar that focused on the tag lifecycle and … Read More

Webinar Wrap-Up: Data Layer Deep Dive

Courtney MorganData Collection Validation, Data Quality, Tag Management

“When we think about the data layer, one of the benefits is there isn’t any redundant information out there.” – Tyler Blatt, Analytics Engineer Is my data there yet? Yup, the data layer has you covered! In this webinar with Lucas Long and Tyler Blatt, we had the opportunity to dive deep into the data layer and better understand all the … Read More

Webinar Wrap-Up: Testing and Validating the Data Layer

Courtney MorganData Collection Validation, Data Quality, Tag Audit

Single goal achieved! In our last webinar, we broke down the steps + provided tips and tricks for testing your data layer so you feel confident in its deployment. Specifically, we covered: Viewing and testing the structure and metrics Ensuring proper timing and data availability Automated testing techniques Validation at an enterprise scale Did you miss the webinar? That’s okay, … Read More