Webinar Wrap-Up: Evaluating and Monitoring Tag Performance Impact

Courtney MorganEvents, Tag Management

Each tag placed on a webinar has its own unique loading time, which can be impacted by factors entirely outside of your control. With each additional tag added, they potential for reduced site performance increase. “How can we optimize? What can we be doing to optimize in order to optimize performance of the site?” In this webinar, we focused on … Read More

3 Steps to Measure ROI of Data Quality for Data-Driven Marketers

kaylieData Collection Validation, Data Quality, Events, Marketing

In today’s webinar, we were joined by special guest presenter and senior analyst at Forrester, Richard Joyce. He helped us examine the rise of data-driven marketing and the relationship between quality of digital data and advertising ROI. Did you know that, for a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than $65 … Read More

Taking a Deep Dive into the Data Layer

Courtney MorganData Collection Validation, Events, Tag Management, Tag Management Systems

You know the Data Layer. You understand what it is, the basic importance, and some of the benefits it can give your website. So why dive deeper? We are so GLAD you asked! The data layer is a critical component of any Tag Management System that has many aspects for you to consider. There are a multitude of benefits and … Read More

Webinar Wrap-Up: Building Better User Experiences with Tag Management + Analytics

kaylieEvents, Tag Management, Tag Management Systems

Did you miss our recent webinar on Building Better User Experiences with Tag Management + Analytics? Well, the holidays are here early for you because we have a recap! Watch this webinar and do the following: Build a solid tag management process Get more accurate data to your analytics platform, so you feel confident in making data-backed decisions Have the freedom to … Read More

Preparing for the Holidays: Building Better User Experiences with Tag Management + Analytics


Want to make the most out of the holiday season? You need Eggnog. Snow. And (Yes!) Tag Management. On November 22 at 2PM EST, we’re inviting you to this upcoming webinar where we’ll show you how tag management processes can help you optimize your user experience, ensure accurate data which mean YOU make the most of the holiday season. You’ll … Read More

Webinar Wrap-Up: Next Level Tag Management

kaylieEvents, Tag Management, Tag Management Systems

Earlier this week, Tyler showed you how to take your tag management to the next level with a webinar on Advanced Tag Management System (TMS) Usage. He covered everything you need to become a Tag Management System Guru, from establishing a complex data layer to setting up strict user access roles. If you missed it, never fear – your recap … Read More

How to Improve Your Tag Management Process Without a Data Layer


You can’t. But on Wednesday, November 9th at 2pm EST, we’re hosting an online event to show you what you can do to improve your Tag Management process… Introducing “The Data Layer”. You’ve heard that term thrown around, yet you still don’t know how it works or how your company can benefit from it… In the most simple terms, Data Layer … Read More