Webinar WrapUp – Tag Performance Lessons from the Internet Retailer 1000

Courtney MorganMarketing, Tag Management, Tag Management Systems

How much is too much? If you missed our July 12th webinar, Tag Performance Lessons from the Internet Retailer 1000, we answered the question, How much is too much when it comes to third party tags and pixels on internet retailer websites. Our focus was to help our viewers understand where top sites are going wrong and how they can not … Read More

3 Steps to Measure ROI of Data Quality for Data-Driven Marketers

kaylieData Collection Validation, Data Quality, Events, Marketing

In today’s webinar, we were joined by special guest presenter and senior analyst at Forrester, Richard Joyce. He helped us examine the rise of data-driven marketing and the relationship between quality of digital data and advertising ROI. Did you know that, for a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than $65 … Read More

4 Reasons Why Marketing Loves Tag Management Systems

kaylieMarketing, Tag Management Systems

Hello, my name is Kaylie and I love marketing. From strategy to implementation, I can get pretty fired up about marketing technology. A new way to present offers to users based on the specific products they’ve looked at across shopping sessions? Need it! Heatmap and A/B testing tools to review and improve the customer experience? Yes, please! Analytics tracking that … Read More

The Friday Five – This Week in the Tag Management Space (6/10)

Patrick McFaddenEvents, General, Marketing, Privacy, Tag Management

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Tracking. We summarize, and you enjoy.   This week brought us: Talking Tags at Email Marketing Summit – On Monday, the rising impact of omnichannel strategies and integrations was discussed by email marketing professionals at the Email Marketing Summit on Amelia Island, … Read More

The Friday Five – This Week in the Tag Management Space (6/3)

Patrick McFaddenEvents, General, Marketing, Tag Management

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Tracking. We summarize, and you enjoy.   This week brought us: Millions of Myspace and Tumblr Credentials Stolen – As the list of websites plagued by stolen credentials continues to grow, Myspace and Tumblr have now added their names to the … Read More

The Friday Five – This Week in the Tag Management Space (5/27)

Patrick McFaddenEvents, General, Marketing, Tag Management

The Friday Five catches you up weekly on the big stories in the Tag Management Space. We summarize, and you enjoy.     For this week in the Tag Management Space: Google Releases Data Studio 360 – Data Studio 360, a new platform for data visualization, was released at the annual Google Performance Summit. By combining a familiar Google UI … Read More

Marketing Tags and Pixels – What They Are and How They Work

Lucas LongMarketing, Tag Management

Marketing Tags and Pixels? What the heck are these people talking about? Our team here at Tag Inspector specializes in all things tags and pixels. We implement them, audit them, monitor them, validate them, etc. Unless you work in IT or advertising/marketing operations, tags and pixels are probably a foreign concept that you’ve been hearing more and more about lately. … Read More

The Tag Management Master Guide

Lucas LongData Collection Validation, Marketing, Tag Management

Recently we have been fielding a lot more questions about tags, pixels, data collection, and tag auditing from a less technical audience. This means that tags are finally coming out of the dark corners of your website and are more of a focal point for marketing, media, and technology teams! It also means that more people need to gain an … Read More

[Download] The Marketer’s Guide to Implementing a Tag Management System

Andy GibsonMarketing, Tag Management

As a marketer, a tag management system (TMS) can be an absolute blessing. They have many benefits, including: Increased marketing agility Improved site performance Decreased costs Tag consolidation and centralization However, tag management systems don’t just implement themselves. Getting to the point where you can improve your marketing agility, improve site performance, and consolidate tags requires a considerable amount of upfront … Read More