5 Main Components of a Solid Tag Management Methodology

Courtney MorganTag Management

Anything that is worth having requires proper maintenance to ensure its longevity. It takes work, dedication, and persistence to ensure that your time investment is beneficial. In regards to your organization’s digital world influence, it is important that your website tags are at an optimum performance level to ensure high conversion rates. Why? According to KissMetrics, the impact of poor … Read More

Webinar Wrap-Up: Evaluating and Monitoring Tag Performance Impact

Courtney MorganEvents, Tag Management

Each tag placed on a webinar has its own unique loading time, which can be impacted by factors entirely outside of your control. With each additional tag added, they potential for reduced site performance increase. “How can we optimize? What can we be doing to optimize in order to optimize performance of the site?” In this webinar, we focused on … Read More

Best Practices for Testing and Validating the Data Layer

Courtney MorganTag Management

Feeling confident in deploying your site data layer is important. Why? Well, for starters: There is nothing like wasted energy in testing and retesting to ensure everything is running properly! (Efficiency is just as important.) In this webinar, we will break down the steps + provide tips & tricks for testing your data layer to ensure that you feel confident … Read More

Webinar WrapUp – Tag Performance Lessons from the Internet Retailer 1000

Courtney MorganMarketing, Tag Management, TMS

How much is too much? If you missed our July 12th webinar, Tag Performance Lessons from the Internet Retailer 1000, we answered the question, How much is too much when it comes to third party tags and pixels on internet retailer websites. Our focus was to help our viewers understand where top sites are going wrong and how they can not … Read More

How Tag Performance is Negatively Impacting Your Business

Courtney MorganTag Management, TMS

“If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost $2.5 million in lost sales every year.” – KissMetrics Tag and Pixels are great bits of coding that make an impact for your sites. They help attract the right prospectives and assist in creating new business. However,  too much of a good thing can (and … Read More

Tag Performance Lessons from the Internet Retailer 1000

Courtney MorganData Collection Validation, Data Quality, Tag Management, Uncategorized

“Learn from the mistakes of others. You can’t live long enough to make them all yourself.” – Eleanor Roosevelt   When you have the opportunity to be successful immediately, take advantage of it! In our webinar on 7/12 at 1pm EDT, we are going to prepare you with tools for success. Why? Often overlooked by site managers and eCommerce teams … Read More

Webinar Wrap-Up: Tag Management for eCommerce Enterprises

Courtney MorganData Quality, Tag Management, TMS, Uncategorized

“Any large initiative related to tagging should follow the same path’ – Lucas Long, Product Manager for Tag Inspector When it comes to Tag Management for eCommerce Enterprise, it is crucial we understand how tags affect the performance and data quality across multiple websites. On June 21st, Lucas Long hosted a fantastic webinar that focused on the tag lifecycle and … Read More

A Tag Management Journey Through the Data Layer

Courtney MorganData Collection Validation, Tag Management

Proper Tag Management, and Data Layer Performance, is critical to a successful website.  As a digital marketing professional, you need the best resources and insights specifically geared towards your current site needs. Thankfully, we have not one but THREE webinars that will get you connected to the best information for those resources and insights! On April 26th, we are Testing and … Read More

Webinar Wrap-Up: Data Layer Deep Dive

Courtney MorganData Collection Validation, Data Quality, Tag Management, Uncategorized

“When we think about the data layer, one of the benefits is there isn’t any redundant information out there.” – Tyler Blatt, Analytics Engineer Is my data there yet? Yup, the data layer has you covered! In this webinar with Lucas Long and Tyler Blatt, we had the opportunity to dive deep into the data layer and better understand all the … Read More