Tag Management Tips: Performance and Tags

Courtney MorganPerformance, Tag Management, Tag Management Systems, Uncategorized

Tag Management is not something that should be taken lightly. If managed properly, tag management systems can assist in driving new traffic to your website and make their overall experience positive. However, if managed poorly, the user experience will have an opposite effect. In this Tag Management Tip installment, we focused on how exactly your websites are working and how … Read More

Tag Management Tips: Development vs Marketing

Courtney MorganTag Management, Tag Management Systems, Uncategorized

When it comes to tag management, it can be difficult to find harmony within the marketing and development departments. Both sides want to make sure that tag management projects are moving along efficiently, but may not see eye-to-eye on what’s a priority. This is an issue. If there isn’t any synergy within the priorities, conflicts arise making tag management harder … Read More

Webinar Wrap-Up: Tag Auditing Made Easy

Courtney MorganTag Audit, Tag Management, Tag Management Systems

Tag Audits Made Easy

If you don’t have a goal, you’ll have no context which results in wasted time gathering a lot of information and figuring out what to do with all of the information later. This is a stressful headache. If you start out with a particular goal, you will know exactly what to dig into.Lucas Long (Paraphrased)In Tag Auditing Made Easy, we … Read More

How to Find Solutions for Monitoring Tag Performance Metrics

Courtney MorganTag Management, Tag Management Systems

Performance metrics are meant to be reviewed in tandem, but how do you know which metrics to watch closely and which ones to aren’t as important? Not all performance metrics are created equal, which is why are are dedicating a webinar to identifying the most important metrics to consider when assessing performance. Join us September 19th at 11am EDT to … Read More

Webinar WrapUp – Tag Performance Lessons from the Internet Retailer 1000

Courtney MorganMarketing, Tag Management, Tag Management Systems

How much is too much? If you missed our July 12th webinar, Tag Performance Lessons from the Internet Retailer 1000, we answered the question, How much is too much when it comes to third party tags and pixels on internet retailer websites. Our focus was to help our viewers understand where top sites are going wrong and how they can not … Read More

How Tag Performance is Negatively Impacting Your Business

Courtney MorganTag Management, Tag Management Systems

“If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost $2.5 million in lost sales every year.” – KissMetrics Tag and Pixels are great bits of coding that make an impact for your sites. They help attract the right prospectives and assist in creating new business. However,  too much of a good thing can (and … Read More

Webinar Wrap-Up: Tag Management for eCommerce Enterprises

Courtney MorganData Quality, Tag Management, Tag Management Systems

“Any large initiative related to tagging should follow the same path’ – Lucas Long, Product Manager for Tag Inspector When it comes to Tag Management for eCommerce Enterprise, it is crucial we understand how tags affect the performance and data quality across multiple websites. On June 21st, Lucas Long hosted a fantastic webinar that focused on the tag lifecycle and … Read More

Diving Deeper into the Data Layer

Courtney MorganTag Management, Tag Management Systems

Peeling back the layers of the data have never been sweeter! On June 7th at 1pm EST, we will be diving deeper into the data layer and focusing on all aspects within it plus demonstrating the many benefits of the central data layer. When you attend this webinar, you’ll leave: Able to explain the importance and key components of a data layer … Read More