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Third-party cookies—bits of text placed by websites on the browsers of visitors—allow marketers to track the browsing history and behavior of consumers, and have long been the basis of programmatic advertising, marketing, and ad targeting.
Google plans to eliminate third-party cookies on Chrome entirely by 2022, which is causing digital marketers to rethink the way they track and advertise to consumers. Chrome currently holds 58% of browser market share, meaning this change is significant to the online advertising landscape.
Tune into this 1-hour interactive webinar to learn how Google’s drastic change in it’s approach to third-party cookies will affect your marketing strategy in the short and long term. Tag Governance Specialist Lucas Long provides a detailed overview on this shift, and explains how your organization can take steps now to prepare.