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A few paid search pixels here, new conversion platform tracking there, oh - and don’t forget the five other website tags you need to implement this month! And the general analytics tracking that underpins it all…
It’s time to take control of tag management, developing systems and processes that put the power of ownership into the hands of those that need it most: Marketing.
In this webinar, we covered everything a marketer needs to know to manage tags:
A brief overview of tags and pixels, from how they work to their importance in marketing
Steps for undertaking an initial tag audit, developing the foundation for successful tag management
How to create a tag policy that protects your organization and site visitors
A discussion on GDPR: The changing landscape of data collection and how to put privacy first
Keeping performance in mind when adding tags
The importance of ongoing monitoring and how to choose an automated solution