ROI, Data Quality, and Peace of Mind
[cs_content][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]In this webinar, our special guest (Forrester Senior Analyst, Richard Joyce) enlightened us on the rise of data-driven marketing and how the quality of digital data informs budgets while affecting advertising ROI.
Specifically, we discussed:
- Knowing the challenges that present themselves with data-driven marketing and how to overcome them
- Understanding how to be a data-driven marketer and why high-quality digital data is essential to successful marketing initiatives
- Aware of the impact of high-quality data and the ROI of improving data quality
- Able to explain the key components of data quality and how to design a framework of processes and procedures
- With actionable next steps and recommendations
Fill out the form on the right to download the presentation![/cs_text][/cs_column][/cs_row][/cs_section][/cs_content]