In this webinar, our special guest (Forrester Senior Analyst, Richard Joyce) enlightened us on the rise of data-driven marketing and how the quality of digital data informs budgets while affecting advertising ROI.
Specifically, we discussed:
- Knowing the challenges that present themselves with data-driven marketing and how to overcome them
- Understanding how to be a data-driven marketer and why high-quality digital data is essential to successful marketing initiatives
- Aware of the impact of high-quality data and the ROI of improving data quality
- Able to explain the key components of data quality and how to design a framework of processes and procedures
- With actionable next steps and recommendations
Fill out the form on the right to download the presentation!