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Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important than ever to monitor the tags on your site, as well as what data they’re collecting and the overall impact they may have.
In this webinar, we examined the business risks associated with tag negligence and how tag monitoring technology can help your website outperform the competition.
- The history of tag monitoring and the ever-changing landscape of data management
- Risks associated with a lack of tag monitoring and how you can benefit from a well-developed tag governance policy
- Top criteria for identifying the right tag auditing platform for your organization
- Tips and tricks on implementing an auditing and tagging platform