Frequently Asked Questions

Below, we’ve compiled Frequently Asked Questions (FAQ) about Tag Inspector and general tag management. If you don’t see your question below, send us a message and we’ll get you an answer right away!

Tag Management Frequently Asked Questions (FAQ)

Tag Management Answers

What Is a Tag?

A tag, which can also be called a beacon or pixel, is typically a line of JavaScript code used on a website to collect data.

Web analytics tools, tag management systems, and display networks are examples of technologies that utilize tags to collect data.

An example of a tag would be the Google Analytics tracking code:

(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),

ga(‘create’, ‘UA-XXXXXX-X’, ‘auto’);
ga(‘send’, ‘pageview’);


What is a tag management system?

A tag management system allows for the ability to manage 3rd-party tags within an easy-to-use web interface. This gives marketers an ability to launch new tags and capability with just a few clicks across multiple websites – eliminating costly per-site code or infrastructure changes.

Some benefits of utilizing a tag management system include:

  1. Tags are consolidated within one simple web interface
  2. The responsibility of tag management is shifted away from your IT/development team and into marketing’s control
  3. Site performance is improved
  4. Increased agility in launching new tags or updating existing ones
  5. Many updates to analytics tracking tags can be done within the interface without any code changes necessary

What is a tag audit?

A tag audit refers to the process of scanning your site with a tool like Tag Inspector to take inventory of the tags that are currently on your site, what pages they’re on, and if there are any issues associated with them.

Often times, multiple teams might be utilizing different tags for different reasons. Your IT or development team might lose track of the tags they’ve placed on the site and/or where those tags are located. A tag audit ensures that you know the current status of tags on your site.

A tag audit can be a one-time scan, but we would recommend setting up weekly or monthly site scans to ensure that your important tags remain on the site.

For more information on tag audits, please see our blog post, “What’s a Tag Audit? And Why’s it Important?”

What is a tag policy?

A tag policy specifies tags that are required or not allowed on a certain website.

What is tag latency?

Tag latency refers to the amount of time it takes for each tag to load. This is typically reported in milliseconds.

Tag Inspector Answers

What level of support is included?

Support can be as light or in-depth as you like, we have packages for all levels. We also have a marketing team that continuously provides helpful content around product usage or answers to FAQs added to our resources section inside each Tag Inspector account.

What setup is included with each package?

Every Tag Inspector client will have a Tag Inspector Technician to help with initial reporting set up, particularly with scheduling regular scans. This helps ensure the fastest and most accurate set up possible for every client.

Is there training involved?

Our Tag Inspector Technicians would also be happy to provide one-on-one demos and walkthroughs of the product upon request.

Can Tag Inspector show changes in tag deployment throughout time?

Yes, Tag Inspector has a feature allowing users to toggle between different scans based on the date and time scanned. This allows for analysis of changes occurring with tags over time. We will soon have an alerting system that can also detect changes between scheduled scans and send a notification to users when any change occurs, such as a tag dropping off a site.

How do we update our tag library? How often do we update it?

We currently have 2,500+ classified tags documented in our tag library database. The more site scans we have, the more this library will continue to grow and update. With every site scan we run, we find all tags that are classified and build the reports you see in the interface. However, for all unclassified or unknown tags, we collect those in a separate repository to review. If there are any common tags found that are not classified, our team of highly qualified marketers research the tag and script to get the information needed to classify it in our tag library.

Since Tag Inspector can find image tags, JavaScript files, and other forms of tags, we update the tag library several times a month.

Does Tag Inspector follow a certain path when scanning a site?

Tag Inspector can do two types of crawls:

  1. Random crawl based on the links it finds on the pages
  2. It can follow an XML sitemap (ex:

Is there an API available for Tag Inspector?

Yes, Tag Inspector has a robust API. For more information, please see our Tag Inspector API page.