What Is a Tag?

What Is a Tag?

Tags, Pixels, Javascript

So many terms, but what do they all mean?

In short, they are pieces of code that record events and interactions on your website. This can be done with a snippet of javascript or by placing a 1×1 pixel on your website, with both options called from the server by making an http request.

From page visits to clicks and from conversions to page scrolls, marketing platforms use tags to capture user activities. This data is then used in reports and dashboards to help better inform your marketing initiatives. Tags can go beyond data collection, as well, enabling intersite communication or integration of third-party content.

It is incredibly common for marketing platforms, plug-ins and tools to use tags to track behavior. With the ever-increasing need for data confidence and privacy, the accurate implementation of these tags play an important role in business reporting and decision making.