How Tag Performance is Negatively Impacting Your Business

Courtney MorganTag Management, Tag Management Systems

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“If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost $2.5 million in lost sales every year.” – KissMetrics

Tag and Pixels are great bits of coding that make an impact for your sites. They help attract the right prospectives and assist in creating new business. However,  too much of a good thing can (and will) kill your site performance.

Why is that a big issue?  Well for starters…

Each tag you place on your website has its own unique loading time, which can be impacted by factors entirely outside of your control. With each additional tag added, the potential for reduced site performance increases.

According to an Amazon Study, just one second of load time increases the drops conversion rate by 10% !

Don’t panic, though! On July 26th, we are hosting a webinar that will give you the tools for maximum benefit in site conversion.

In this webinar, we’ll take a closer look at performance metrics and when we’re through, you will:

  • Understand how and why tags impact website performance
  • Know how to use Tag Inspector’s Performance Module
  • Be ready to use the performance metrics to inform performance initiatives as they relate to tags

 

With these building blocks in your back pocket, you’ll have a solid foundation for protecting performance – and conversions!

 

Join us! Register for Evaluating and Monitoring Tag Performance Impact on July 26th at 1pm EDT

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