Best Practices for Testing and Validating the Data Layer

Courtney MorganTag Management

Feeling confident in deploying your site data layer is important. Why? Well, for starters: There is nothing like wasted energy in testing and retesting to ensure everything is running properly! (Efficiency is just as important.) In this webinar, we will break down the steps + provide tips & tricks for testing your data layer to ensure that you feel confident … Read More

A Tag Management Journey Through the Data Layer

Courtney MorganData Collection Validation, Tag Management

Proper Tag Management, and Data Layer Performance, is critical to a successful website.  As a digital marketing professional, you need the best resources and insights specifically geared towards your current site needs. Thankfully, we have not one but THREE webinars that will get you connected to the best information for those resources and insights! On April 26th, we are Testing and … Read More

Webinar Wrap-Up: Data Layer Deep Dive

Courtney MorganData Collection Validation, Data Quality, Tag Management

“When we think about the data layer, one of the benefits is there isn’t any redundant information out there.” – Tyler Blatt, Analytics Engineer Is my data there yet? Yup, the data layer has you covered! In this webinar with Lucas Long and Tyler Blatt, we had the opportunity to dive deep into the data layer and better understand all the … Read More

Diving Deeper into the Data Layer

Courtney MorganTag Management, Tag Management Systems

Peeling back the layers of the data have never been sweeter! On June 7th at 1pm EST, we will be diving deeper into the data layer and focusing on all aspects within it plus demonstrating the many benefits of the central data layer. When you attend this webinar, you’ll leave: Able to explain the importance and key components of a data layer … Read More

Webinar Wrap-Up: A Tag Management Journey

Courtney MorganTag Management

There’s nothing like a journey that improves website performance! In A Tag Management Journey Webinar, we discussed the journey from start to finish (and maintenance), providing insights and resources that will be helpful along the way. Specifically, we’ll cover: How to understand your goals Performing your first (and ongoing) audit Developing a tag policy Developing your tag management architecture The … Read More

Webinar Wrap-Up: Data Layer Testing & Validation with Tag Inspector

Courtney MorganData Collection Validation

What an incredible webinar! In this Tag Inspector training webinar we demonstrated how Tag Inspector can remove the burden from your shoulders. We covered the automation of ongoing data layer validation, from ensuring the object is on each page to checking for specific values with corresponding events. Catch the recap below:   Want the slides? Download them here: https://taginspector.com/wp/download-data-layer-validation-tag-inspector/

Webinar Wrap-Up: Testing and Validating the Data Layer

Courtney MorganData Collection Validation, Data Quality, Tag Audit

Single goal achieved! In our last webinar, we broke down the steps + provided tips and tricks for testing your data layer so you feel confident in its deployment. Specifically, we covered: Viewing and testing the structure and metrics Ensuring proper timing and data availability Automated testing techniques Validation at an enterprise scale Did you miss the webinar? That’s okay, … Read More

Taking a Deep Dive into the Data Layer

Courtney MorganData Collection Validation, Events, Tag Management, Tag Management Systems

You know the Data Layer. You understand what it is, the basic importance, and some of the benefits it can give your website. So why dive deeper? We are so GLAD you asked! The data layer is a critical component of any Tag Management System that has many aspects for you to consider. There are a multitude of benefits and … Read More

Webinar Wrap-Up: Next Level Tag Management

kaylieEvents, Tag Management, Tag Management Systems

Earlier this week, Tyler showed you how to take your tag management to the next level with a webinar on Advanced Tag Management System (TMS) Usage. He covered everything you need to become a Tag Management System Guru, from establishing a complex data layer to setting up strict user access roles. If you missed it, never fear – your recap … Read More