3 Steps to Measure ROI of Data Quality for Data-Driven Marketers

kaylieData Collection Validation, Data Quality, Events, Marketing

In today’s webinar, we were joined by special guest presenter and senior analyst at Forrester, Richard Joyce. He helped us examine the rise of data-driven marketing and the relationship between quality of digital data and advertising ROI. Did you know that, for a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than $65 … Read More

A Tag Management Journey Through the Data Layer

Courtney MorganData Collection Validation, Tag Management

Proper Tag Management, and Data Layer Performance, is critical to a successful website.  As a digital marketing professional, you need the best resources and insights specifically geared towards your current site needs. Thankfully, we have not one but THREE webinars that will get you connected to the best information for those resources and insights! On April 26th, we are Testing and … Read More

Top B2B Software Provider Partners with Tag Inspector for Real-Time Data Validation

kaylieData Collection Validation, Tag Management

With multiple digital properties and millions of website visitors each month, this leading B2B software provider turned to Tag Inspector to form a comprehensive monitoring solution that would minimize data gaps. Download the case study now to see how RealTime monitoring, data collection validation, and tag failure alerts turned this B2B software provider from a reactive tag manager into a proactive powerhouse!

The Tag Management Master Guide

Lucas LongData Collection Validation, Marketing, Tag Management

Recently we have been fielding a lot more questions about tags, pixels, data collection, and tag auditing from a less technical audience. This means that tags are finally coming out of the dark corners of your website and are more of a focal point for marketing, media, and technology teams! It also means that more people need to gain an … Read More