BrightTag is the Most Popular Tag Management System In The US Car Industry

Michael LobanTMS

During Digital Velocity 2014, I became interested in seeing if certain tag management systems (TMS) dominate particular industries. The first industry that I chose to analyze was auto manufacturers. Here is how I performed the analysis: I began by scanning the US websites of the major auto manufacturers with Tag Inspector. I then summarized the results to show the specific … Read More

Tag Management Systems Used by Worldwide Hotel Groups

Michael LobanTMS, Uncategorized

Recently, I came across a chart of the top 10 worldwide hotel groups: Naturally, I became interested in what Tag Management System is the most popular among these companies? The majority of these sites are the actual sites of the hotels. However, Carlson Rezidor Hotel Group has a brand site, and then separate sites for each hotel chain that it … Read More