3 Steps to Measure ROI of Data Quality for Data-Driven Marketers

kaylieData Collection Validation, Data Quality, Events, Marketing

In today’s webinar, we were joined by special guest presenter and senior analyst at Forrester, Richard Joyce. He helped us examine the rise of data-driven marketing and the relationship between quality of digital data and advertising ROI. Did you know that, for a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than $65 … Read More

{Webinar} Tag Governance, Privacy and Keeping Your Customers Safe

kaylieEvents, Privacy

What is tag governance, how does it affect your organization and what can be done to keep your customer’s data safe? Join Lucas Long, Tag Inspector’s Product Manager, for our Tag Governance and Privacy: Keeping Your Website and Customers Safe webinar on August 31st at 12pm EDT. Lucas will cover tag governance basics, from what it means to creating and maintaining a … Read More

The Friday Five – July’s Tag Management and Web Analytics Headlines

Patrick McFaddenEvents, General, Privacy, Tag Management

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Analytics. We summarize, and you enjoy.   The Month of July Brought Us: Piwik PRO Expands Analytics Platform with Tag Manager – Piwik PRO, a web analytics firm established in 2013, announced last month that its web analytics platform will now … Read More

The Friday Five – Tag Management and Web Analytics (7/22)

Patrick McFaddenEvents, General, Privacy, Tag Management

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Analytics. We summarize, and you enjoy.   This Week Brought Us: Ensighten Showcases Incredible Q2 Growth – Ensighten, a global vendor of omni-channel and tag management solutions, closed out its second quarter on Wednesday with not only strong numbers, but also … Read More

The Friday Five – Tag Management and Web Analytics (7/15)

Patrick McFaddenEvents, General, Privacy, Tag Management

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Analytics. We summarize, and you enjoy.   This Week Brought Us: Scariest Threat to IoT Data and Analytics Quality – Mary Shacklett, President of Transworld Data, took to TechRepublic to discuss the threat embedded software development has on the quality of … Read More

The Friday Five – Tag Management and Web Analytics (7/8)

Patrick McFaddenEvents, General, Privacy, Tag Management

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Analytics. We summarize, and you enjoy.   This Week Brought Us: Streaming Analytics Market: 13.7B Valuation by 2021 – According to a report published by MarketsandMarkets, the Streaming Analytics Market is expected to grow from a 3.08 billion dollar valuation in … Read More

The Friday Five – June’s Tag Management and Web Analytics Headlines

Patrick McFaddenEvents, General, Privacy, Tag Management

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Analytics. We summarize, and you enjoy.   The Month of June Brought Us: Millions of Myspace and Tumblr Credentials Stolen – As the list of websites plagued by stolen credentials continues to grow, Myspace and Tumblr have now added their names … Read More

The Friday Five – Tag Management and Web Analytics (6/24)

Patrick McFaddenEvents, General, Privacy, Tag Management

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Analytics. We summarize, and you enjoy.   This Week Brought Us: Google Analytics Implements New Security Alerts – With Safe Browsing alerts having already been implemented within Google Analytics, Google is continuing these same efforts to combat malware distribution and phishing attacks … Read More