Tag Performance Lessons from the Internet Retailer 1000

Courtney MorganData Collection Validation, Data Quality, Tag Management

“Learn from the mistakes of others. You can’t live long enough to make them all yourself.” – Eleanor Roosevelt   When you have the opportunity to be successful immediately, take advantage of it! In our webinar on 7/12 at 1pm EDT, we are going to prepare you with tools for success. Why? Often overlooked by site managers and eCommerce teams … Read More

3 Steps to Measure ROI of Data Quality for Data-Driven Marketers

kaylieData Collection Validation, Data Quality, Events, Marketing

In today’s webinar, we were joined by special guest presenter and senior analyst at Forrester, Richard Joyce. He helped us examine the rise of data-driven marketing and the relationship between quality of digital data and advertising ROI. Did you know that, for a typical Fortune 1000 company, just a 10% increase in data accessibility will result in more than $65 … Read More

Webinar Wrap-Up: Tag Management for eCommerce Enterprises

Courtney MorganData Quality, Tag Management, Tag Management Systems

“Any large initiative related to tagging should follow the same path’ – Lucas Long, Product Manager for Tag Inspector When it comes to Tag Management for eCommerce Enterprise, it is crucial we understand how tags affect the performance and data quality across multiple websites. On June 21st, Lucas Long hosted a fantastic webinar that focused on the tag lifecycle and … Read More

Marketing Tags and Pixels – What They Are and How They Work

Lucas LongMarketing, Tag Management

Marketing Tags and Pixels? What the heck are these people talking about? Our team here at Tag Inspector specializes in all things tags and pixels. We implement them, audit them, monitor them, validate them, etc. Unless you work in IT or advertising/marketing operations, tags and pixels are probably a foreign concept that you’ve been hearing more and more about lately. … Read More