Tag Management Tips: Performance and Tags

Courtney MorganPerformance, Tag Management, Tag Management Systems, Uncategorized

Tag Management is not something that should be taken lightly. If managed properly, tag management systems can assist in driving new traffic to your website and make their overall experience positive. However, if managed poorly, the user experience will have an opposite effect. In this Tag Management Tip installment, we focused on how exactly your websites are working and how … Read More

Webinar Wrap-Up: A Beginner’s Guide to the Data Layer

Courtney MorganData Quality, Tag Management, Uncategorized

The data layer is a critical component of any tag management system, but how is it usual if you don’t know the first thing about it? In the A Beginner’s Guide to the Data Layer webinar, Tag Inspector Product Manager, Lucas Long, covered everything you need to know about the data layer, why it’s necessary, and how to use it. … Read More

Tag Management Tips: Development vs Marketing

Courtney MorganTag Management, Tag Management Systems, Uncategorized

When it comes to tag management, it can be difficult to find harmony within the marketing and development departments. Both sides want to make sure that tag management projects are moving along efficiently, but may not see eye-to-eye on what’s a priority. This is an issue. If there isn’t any synergy within the priorities, conflicts arise making tag management harder … Read More

Webinar Wrap-Up: Tag Auditing Made Easy

Courtney MorganTag Audit, Tag Management, Tag Management Systems

Tag Audits Made Easy

If you don’t have a goal, you’ll have no context which results in wasted time gathering a lot of information and figuring out what to do with all of the information later. This is a stressful headache. If you start out with a particular goal, you will know exactly what to dig into.Lucas Long (Paraphrased)In Tag Auditing Made Easy, we … Read More

How to Find Solutions for Monitoring Tag Performance Metrics

Courtney MorganTag Management, Tag Management Systems

Performance metrics are meant to be reviewed in tandem, but how do you know which metrics to watch closely and which ones to aren’t as important? Not all performance metrics are created equal, which is why are are dedicating a webinar to identifying the most important metrics to consider when assessing performance. Join us September 19th at 11am EDT to … Read More

5 Main Components of a Solid Tag Management Methodology

Courtney MorganTag Management

Anything that is worth having requires proper maintenance to ensure its longevity. It takes work, dedication, and persistence to ensure that your time investment is beneficial. In regards to your organization’s digital world influence, it is important that your website tags are at an optimum performance level to ensure high conversion rates. Why? According to KissMetrics, the impact of poor … Read More

Webinar WrapUp – Tag Performance Lessons from the Internet Retailer 1000

Courtney MorganMarketing, Tag Management, Tag Management Systems

How much is too much? If you missed our July 12th webinar, Tag Performance Lessons from the Internet Retailer 1000, we answered the question, How much is too much when it comes to third party tags and pixels on internet retailer websites. Our focus was to help our viewers understand where top sites are going wrong and how they can not … Read More

How Tag Performance is Negatively Impacting Your Business

Courtney MorganTag Management, Tag Management Systems

“If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost $2.5 million in lost sales every year.” – KissMetrics Tag and Pixels are great bits of coding that make an impact for your sites. They help attract the right prospectives and assist in creating new business. However,  too much of a good thing can (and … Read More