A question I have found myself asking, on more than one occasion, when implementing tags and tracking pixels is: “Why is this so difficult?” Well, to be perfectly honest, it was more emphatic. Something along the lines of “WHY is this so difficult!?!” while staring at my computer screen as if to imply that the screen itself had forsaken me. … Read More
Interested in keeping your website and customers safe? We thought so! Our Tag Governance and Privacy webinar covered everything from what a tag policy is to how to create and maintain one of your own. Learn how to protect your data by watching the video below and downloading the slide deck.
We left off our Master Guide to Tag Management Series with Part 3, where we discussed the creation of a Tag Policy. A Tag Policy is extremely valuable for a number of reasons: From governance, to defining data requirements for ongoing tag monitoring, to helping with migration of tags to a Tag Management System. It is this last aspect that … Read More
In Part 2 of our series on Tag Management we went through the keys and major questions to ask when undergoing a Tag Audit. Now that we have a good understanding of what is going on with the tags currently on the site, it’s time to define what should be happening and develop a plan to get there. In Part … Read More
In Part 1 of our comprehensive series about marketing tag and pixel management we learned what tags are and how they work. Now that we have an understanding of what these things are, it’s now time to get a grasp as to what is going on now on your site. For this we’ll need a Tag Audit. In a Tag … Read More
Recently we have been fielding a lot more questions about tags, pixels, data collection, and tag auditing from a less technical audience. This means that tags are finally coming out of the dark corners of your website and are more of a focal point for marketing, media, and technology teams! It also means that more people need to gain an … Read More
Google Analytics Blog recently published Michael Loban’s guest post about Ensuring Data Accuracy with a Tag Management Policy. Here’s a sample and link to the full article… Adopting a Tag Management System like Google Tag Manager is a great way to go, but having a great tool to organize and deploy your tags is often not enough. You still need a system, a process, … Read More