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You know the Data Layer. You understand what it is, the basic importance, and some of the benefits it can give your website. So why dive deeper? We are so GLAD you asked! The data layer is a critical component of any Tag Management System that has many aspects for you to consider. There are […]
What tags and pixels are on my site? Did my Facebook Pixel get implemented before our campaign kicked off this morning? Are these things even collecting the data we asked for? We hear these questions constantly from digital marketers. And the thing is, all of them can be easily answered (without the help of IT or […]
With multiple digital properties and millions of website visitors each month, this leading B2B software provider turned to Tag Inspector to form a comprehensive monitoring solution that would minimize data gaps. Download the case study now to see how RealTime monitoring, data collection validation, and tag failure alerts turned this B2B software provider from a reactive tag […]
In Part 1 of our comprehensive series about marketing tag and pixel management we learned what tags are and how they work. Now that we have an understanding of what these things are, it’s now time to get a grasp as to what is going on now on your site. For this we’ll need a […]
Recently we have been fielding a lot more questions about tags, pixels, data collection, and tag auditing from a less technical audience. This means that tags are finally coming out of the dark corners of your website and are more of a focal point for marketing, media, and technology teams! It also means that more […]