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Tag Performance Lessons from the Internet Retailer 1000

“Learn from the mistakes of others. You can’t live long enough to make them all yourself.” – Eleanor Roosevelt   When you have the opportunity to be successful immediately, take advantage of it! In our webinar on 7/12 at 1pm EDT, we are going to prepare you with tools for success. Why? Often overlooked by […]

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3 Steps to Measure ROI of Data Quality for Data-Driven Marketers

In today’s webinar, we were joined by special guest presenter and senior analyst at Forrester, Richard Joyce. He helped us examine the rise of data-driven marketing and the relationship between quality of digital data and advertising ROI. Did you know that, for a typical Fortune 1000 company, just a 10% increase in data accessibility will […]

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A Tag Management Journey Through the Data Layer

Proper Tag Management, and Data Layer Performance, is critical to a successful website.  As a digital marketing professional, you need the best resources and insights specifically geared towards your current site needs. Thankfully, we have not one but THREE webinars that will get you connected to the best information for those resources and insights! On April […]

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Webinar Wrap-Up: Data Layer Deep Dive

“When we think about the data layer, one of the benefits is there isn’t any redundant information out there.” – Tyler Blatt, Analytics Engineer Is my data there yet? Yup, the data layer has you covered! In this webinar with Lucas Long and Tyler Blatt, we had the opportunity to dive deep into the data layer […]

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Taking a Deep Dive into the Data Layer

You know the Data Layer. You understand what it is, the basic importance, and some of the benefits it can give your website. So why dive deeper? We are so GLAD you asked! The data layer is a critical component of any Tag Management System that has many aspects for you to consider. There are […]

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Tag Management Tips: Testing Tags and Pixels

What tags and pixels are on my site? Did my Facebook Pixel get implemented before our campaign kicked off this morning? Are these things even collecting the data we asked for? We hear these questions constantly from digital marketers. And the thing is, all of them can be easily answered (without the help of IT or […]

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Top B2B Software Provider Partners with Tag Inspector for Real-Time Data Validation

With multiple digital properties and millions of website visitors each month, this leading B2B software provider turned to Tag Inspector to form a comprehensive monitoring solution that would minimize data gaps. Download the case study now to see how RealTime monitoring, data collection validation, and tag failure alerts turned this B2B software provider from a reactive tag […]

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Tag Audit – What You Need To Know

In Part 1 of our comprehensive series about marketing tag and pixel management we learned what tags are and how they work. Now that we have an understanding of what these things are, it’s now time to get a grasp as to what is going on now on your site. For this we’ll need a […]

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The Tag Management Master Guide

Recently we have been fielding a lot more questions about tags, pixels, data collection, and tag auditing from a less technical audience. This means that tags are finally coming out of the dark corners of your website and are more of a focal point for marketing, media, and technology teams! It also means that more […]

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