Marketing Archives - Tag Inspector - Find tags firing on your site

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4 Reasons Why Marketing Loves Tag Management Systems

Hello, my name is Kaylie and I love marketing. From strategy to implementation, I can get pretty fired up about marketing technology. A new way to present offers to users based on the specific products they’ve looked at across shopping sessions? Need it! Heatmap and A/B testing tools to review and improve the customer experience? […]

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Creating a Tag Policy – A How To Guide

In Part 2 of our series on Tag Management we went through the keys and major questions to ask when undergoing a Tag Audit. Now that we have a good understanding of what is going on with the tags currently on the site, it’s time to define what should be happening and develop a plan […]

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The Friday Five – This Week in the Tag Management Space (6/10)

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Tracking. We summarize, and you enjoy.   This week brought us: Talking Tags at Email Marketing Summit – On Monday, the rising impact of omnichannel strategies and integrations was discussed by email marketing professionals at the Email […]

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The Friday Five – This Week in the Tag Management Space (6/3)

The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Tracking. We summarize, and you enjoy.   This week brought us: Millions of Myspace and Tumblr Credentials Stolen – As the list of websites plagued by stolen credentials continues to grow, Myspace and Tumblr have now […]

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The Friday Five – This Week in the Tag Management Space (5/27)

The Friday Five catches you up weekly on the big stories in the Tag Management Space. We summarize, and you enjoy.     For this week in the Tag Management Space: Google Releases Data Studio 360 – Data Studio 360, a new platform for data visualization, was released at the annual Google Performance Summit. By […]

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Marketing Tags and Pixels – What They Are and How They Work

Marketing Tags and Pixels? What the heck are these people talking about? Our team here at Tag Inspector specializes in all things tags and pixels. We implement them, audit them, monitor them, validate them, etc. Unless you work in IT or advertising/marketing operations, tags and pixels are probably a foreign concept that you’ve been hearing […]

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The Tag Management Master Guide

Recently we have been fielding a lot more questions about tags, pixels, data collection, and tag auditing from a less technical audience. This means that tags are finally coming out of the dark corners of your website and are more of a focal point for marketing, media, and technology teams! It also means that more […]

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[Download] The Marketer’s Guide to Implementing a Tag Management System

As a marketer, a tag management system (TMS) can be an absolute blessing. They have many benefits, including: Increased marketing agility Improved site performance Decreased costs Tag consolidation and centralization However, tag management systems don’t just implement themselves. Getting to the point where you can improve your marketing agility, improve site performance, and consolidate tags requires […]

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Debug and Troubleshoot Google Analytics Tracking Using Tag Inspector

Google Analytics is one of the most popular web analytics programs used globally today. Though the interface is very simple and easy to use, implementing Google Analytics across your site, or across multiple sites, can sometimes be challenging.  Ensuring data quality and accuracy in tracking across an entire website is important, but most marketers don’t […]

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[Short Video] Audit any website with Tag Inspector

In today’s digital marketing landscape, buzzwords like “big data” and “predictive analytics” are thrown around at conferences and in meetings, often meaninglessly. However, the Tag Inspector team strongly emphasizes something else — accurate data. That should sound slightly less intimidating! More than likely your team is using a web analytics platform that provides data, and hopefully that data is being […]

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