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In Part 2 of our series on Tag Management we went through the keys and major questions to ask when undergoing a Tag Audit. Now that we have a good understanding of what is going on with the tags currently on the site, it’s time to define what should be happening and develop a plan […]
In Part 1 of our comprehensive series about marketing tag and pixel management we learned what tags are and how they work. Now that we have an understanding of what these things are, it’s now time to get a grasp as to what is going on now on your site. For this we’ll need a […]
With Halloween right around the corner, there are all kinds of things out there meant to give you a little scare. Ghosts, witches, and goblins all ready to surprise you at any moment. But what if I told you the most terrifying thing could be something you aren’t even aware of? What if there is […]
In a previous blog post, I described what tag audits are and why they’re important. For those of you that didn’t read it, tisk tisk: P.S. If you know what movie the above gif is from, drop me a line (@apgibson16). I’ll give you a shout-out, because that’s impressive. Anyway, to summarize, tag auditing is the process of […]