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Evaluate and Improve Your Performance Impact of Tags with Tag Inspector

For every second a customer waits, another customer leaves your website. Ouch! It’s difficult to swallow, but in a world of instant gratification & Hi-Speed Technology, it has become unrealistic to expect consumers to wait and see what you have to offer – when three other site are producing attractive visuals at a higher speed. The […]

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Webinar Wrap-Up: Tag Audits Made Easy

Did you catch Tag Audits Made Easy? If not, we want to let you know that you missed the best webinar and are truly missing out. Just Kidding! Of course we thought of you! In this webinar, we covered what you need to know to have stress-free and informative tag auditing. Specifically, we covered: Everything […]

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Tag Auditing Checklist

In our article on Tag Audits, Tag Audit – What You Need To Know, we outlined what you’ll gain from a tag audit and the general steps for undertaking the process. And in our Tag Auditing Best Practices post, we shared our (surprise!) tag auditing best practices. So how do you use all of this […]

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Tag Management Tips: Testing Tags and Pixels

What tags and pixels are on my site? Did my Facebook Pixel get implemented before our campaign kicked off this morning? Are these things even collecting the data we asked for? We hear these questions constantly from digital marketers. And the thing is, all of them can be easily answered (without the help of IT or […]

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Creating a Tag Policy – A How To Guide

In Part 2 of our series on Tag Management we went through the keys and major questions to ask when undergoing a Tag Audit. Now that we have a good understanding of what is going on with the tags currently on the site, it’s time to define what should be happening and develop a plan […]

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Tag Audit – What You Need To Know

In Part 1 of our comprehensive series about marketing tag and pixel management we learned what tags are and how they work. Now that we have an understanding of what these things are, it’s now time to get a grasp as to what is going on now on your site. For this we’ll need a […]

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Zombie Tags – What’s Lurking on Your Site?

With Halloween right around the corner, there are all kinds of things out there meant to give you a little scare. Ghosts, witches, and goblins all ready to surprise you at any moment. But what if I told you the most terrifying thing could be something you aren’t even aware of? What if there is […]

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Tag Auditing Best Practices

In a previous blog post, I described what tag audits are and why they’re important. For those of you that didn’t read it, tisk tisk: P.S. If you know what movie the above gif is from, drop me a line (@apgibson16). I’ll give you a shout-out, because that’s impressive. Anyway, to summarize, tag auditing is the process of […]

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