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In our article on Tag Audits, Tag Audit – What You Need To Know, we outlined what you’ll gain from a tag audit and the general steps for undertaking the process. And in our Tag Auditing Best Practices post, we shared our (surprise!) tag auditing best practices. So how do you use all of this […]
What tags and pixels are on my site? Did my Facebook Pixel get implemented before our campaign kicked off this morning? Are these things even collecting the data we asked for? We hear these questions constantly from digital marketers. And the thing is, all of them can be easily answered (without the help of IT or […]
In Part 2 of our series on Tag Management we went through the keys and major questions to ask when undergoing a Tag Audit. Now that we have a good understanding of what is going on with the tags currently on the site, it’s time to define what should be happening and develop a plan […]
In Part 1 of our comprehensive series about marketing tag and pixel management we learned what tags are and how they work. Now that we have an understanding of what these things are, it’s now time to get a grasp as to what is going on now on your site. For this we’ll need a […]
With Halloween right around the corner, there are all kinds of things out there meant to give you a little scare. Ghosts, witches, and goblins all ready to surprise you at any moment. But what if I told you the most terrifying thing could be something you aren’t even aware of? What if there is […]
In a previous blog post, I described what tag audits are and why they’re important. For those of you that didn’t read it, tisk tisk: P.S. If you know what movie the above gif is from, drop me a line (@apgibson16). I’ll give you a shout-out, because that’s impressive. Anyway, to summarize, tag auditing is the process of […]