In my previous posts, I looked at the usage of Tag Management Systems (TMS) by hotel groups and auto manufacturers. In this post, I wanted to review the use of tag management systems across US airlines. Certainly, I was not able to review every single airline’s website, but I created a list of 13 of the largest and arguably most popular ones. Overall, I have found that this industry is not embracing the trend of utilizing tag management systems. The only US airlines that actually use a TMS currently are US Airways, United and JetBlue. Here is a more detailed overview:
Just like the US car industry, the US airline industry is an untapped opportunity for tag management system vendors.
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