guest-forrester-webinar

In this webinar, our special guest (Forrester Senior Analyst, Richard Joyce) enlightened us on the rise of data-driven marketing and how the quality of digital data informs budgets while affecting advertising ROI.

Specifically, we discussed:

  • Knowing the challenges that present themselves with data-driven marketing and how to overcome them
  • Understanding how to be a data-driven marketer and why high-quality digital data is essential to successful marketing initiatives
  • Aware of the impact of high-quality data and the ROI of improving data quality
  • Able to explain the key components of data quality and how to design a framework of processes and procedures
  • With actionable next steps and recommendations

Fill out the form on the right to download the presentation!