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Ensuring Data Accuracy with a Tag Management Policy

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Event Details

Wednesday, February 25th, 1PM EST

Presenter: Andy Gibson

Presented by Andy Gibson Wednesday, February 25th, 1PM EST

The quality of website analytics data we have is directly related to the tag management processes adopted by an organization. Adopting a Tag Management System might be one of the ways to go, but having a great tool to organize and deploy your tags is often not enough. You still need a system, a process, and ongoing review.

Top benefits of using Tag Management as a Data Distribution Tool can be illustrated with this graph (source: Anthony Mysers of


In this free online webinar, we will cover the following:

  • Current landscape of web analytics and tag management in the industry today
  • What a tag management policy is and why it is valuable for any organization
  • Top tools to use when developing a tag management policy
  • Best practices for tag management