As a marketer, a tag management system (TMS) can be an absolute blessing. They have many benefits, including:
- Increased marketing agility
- Improved site performance
- Decreased costs
- Tag consolidation and centralization
However, tag management systems don’t just implement themselves. Getting to the point where you can improve your marketing agility, improve site performance, and consolidate tags requires a considerable amount of upfront work from multiple teams.
Because of this, we put together a guide for implementing a tag management system. We wrote the guide with marketers in mind, because they are typically the end users of the solution.
In this guide, we cover the teams required for a successful TMS implementation, the steps necessary, and the owners of each step.
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