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firing tags on a website. Tag Inspector can:
Tag Inspector will only use publicly available information about a website and all source elements within that website out of the box. The crawler can be configured to follow pre-specified macros beyond log-in and
form completion pages, but only after configuration is coordinated between the site owner(s). Tag Inspector will not pull any personal identifiable information, store any specific visitor first party cookies, nor pull any user Google
Analytics data from the user inputted website.
Tag Inspector has a log in feature for users that wish to save previous Tag Inspector scans but Tag Inspector will not use or resell users email addresses and personal information without user consent first.
Tag Inspector also uses Google Analytics, Google Adwords, Google Adwords conversion, Optimizely, Disqus, Crazy Egg, and Mixpanel.
Tag Inspector crawls emulate real visitors coming from the Chrome browser and goes through every page across a site loading the page, capturing what tags and external calls are made, and records that information into an exportable report. Google Analytics fires on every page load by sending the _trackPageview call or utm.gif to the Google Analytics servers. As Tag Inspector crawls through every page, it loads each page, captures the Google Analytics tag fire (_trackPageview call/utm.gif), and records that call in the interface/exportable reports. Tag Inspector only captures the initial utm.gif request and URL path of this request prior to the call to the Google Analytics servers externally.
Since Tag Inspector emulates a specific Chrome browser version (184.108.40.206), users can also create profile filters to exclude Tag Inspector page crawls from the Google Analytics reports as well.
NEW FUNCTIONALITY – Tag Inspector is designed to capture the Google Analytics tag initial load but prevents the execution or push of images during crawls, thus preventing the Google Analytics utm.gif from being sent to the Google Analytics servers. This way Tag Inspector crawls do not detrimentally affect any Google Analytics data capture for any accounts, properties or profiles and no set up in the Google Analytics interface is required.
Tag Inspector uses all features of Google Analytics for Display Advertisers. That includes obtaining specific visitor cookie data, such as the source, medium and keyword used to visit our website. Google Analytics does not store any
visitor specific data and we will not use visitor specific data in any way related to Google Analytics, Google Adwords, and Remarketing.
Tag Inspector uses remarketing with Google Adwords and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network
Tag Inspector and other third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on
visitor’s past visits to our website.
We take our users’ privacy very seriously. We feel that certain personal information should always be kept private, so we’ve developed restrictions around the types of ads where we don’t allow remarketing. When creating remarketing
lists, we can’t use any sensitive information about users. This includes information such as their financial status, sexual orientation, and other sensitive categories.
As adwords advertisers, we are restricted from and will not perform the following actions:
(a) Running ads that collect Personally Identifiable Information (PII) including, but not limited to, email addresses, telephone numbers, and credit card numbers
(b) Creating a remarketing list or creating ad text that specifically targets users in ways that are outlined as “prohibited” in the categories below
Visitors can opt out of Google Analytics for Display Advertisers and opt out of customized Google Display Network ads by visiting the Ads Preferences Manager.
Creation, Migration and Use of Remarketing Lists. You must have all rights necessary to create or otherwise obtain Remarketing Lists, migrate Remarketing Lists to, and use Remarketing Lists or Similar Audience Lists on the Properties.
Google will not allow another advertiser to use your Remarketing Lists or Similar Audiences Lists without your consent.
Data, Selection and Targeting Restrictions. You may not (a) send to Google information or (b) use Remarketing Lists or Similar Audience Lists to select or target advertisements (i) based on past or current activity by Users on adult or gambling sites, government agency sites, or sites directed at children under the age of 13 years or (ii) based on other inferred or actual sensitive information (including without limitation, health or medical history or information, financial status or other detailed information pertaining to a person’s finances, racial or ethnic origins, religious beliefs or other beliefs of a similar nature, the commission or alleged commission of any crime, political opinions or beliefs, trade union membership, or sexual behavior or orientation).
PII Restrictions. You may not, for the purpose of serving Ads, transmit personally identifiable information including, but not limited to, email addresses, telephone numbers, and credit card numbers (“PII”) with the User Cookie without robust notice of, and the User’s prior affirmative (i.e., “opt-in”) consent.
Advertising Cookies Policy; Third Party Ad Serving; Conflicts Your use of the User Cookie via Remarketing Lists is subject to this Interest Based Advertising Policy and the Google Advertising Cookies Policy. Google’s use of Remarketing Lists is also subject to this Interest Based Advertising Policy and the Google Advertising Cookies Policy. If you’re using third-party ad serving in order to serve Interest-Based Advertisements, then you need to comply with both the Third-Party Ad Serving Policy and this Interest Based Advertising Policy. To the extent there is any conflict between this Interest Based Advertising Policy and either the Google Advertising Cookies Policy or the Third-Party Ad Serving Policy then you need to comply with the version of the conflicting provision in this Interest Based Advertising Policy.
DoubleClick Remarketing (formerly known as Doubleclick Boomerang) and other Remarketing List Services. You may not use a Remarketing List created via DoubleClick’s Remarketing or other Remarketing List services on the Properties unless the properties from which those User Cookies were compiled (i) properly disclose the data collection and usage contemplated by this Interest Based Advertising Policy and (ii) comply with the privacy and notice requirements of this Interest Based Advertising Policy.
Remarketing List Transparency. You grant to Google the right, should Google elect to do so, to display to any end user that is part of your Remarketing Lists that the User is on at least one of your Remarketing Lists, along with displaying your domain or display name.
In Ads Notice Labeling. Google may also, should Google elect to do so or should Customer request Google to do so, label advertisements served based on Remarketing Lists or Similar Audience Lists with notices or overlays intended to advise Users that the advertisements are based on Remarketing Lists or Similar Audience Lists, and you may not modify or obscure these labels.
Policies applicable to Advertisements based on Google-defined interest categories in Ads Notice Labeling. Google may also, should Google elect to do so or should Customer request Google to do so, label advertisements served based on Google defined interest-categories with notices or overlays intended to advise Users that the advertisements are based on Google defined interest-categories, and you may not modify or obscure these labels.