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Tag Governance and Management Services

Our technology can automate components of tag management, saving your organization time and money. Beyond technology though, you need a team and developed processes for governing third party tags across the entire organization.

Tag governance covers much more than technology and tag auditing. Tag governance is a system of tools and processes for end-to-end ownership of all marketing tags within the enterprise, including:

A Global Tag Policy

Implementation and ongoing compliance with a global tag policy as well as tag policies for individual countries

Establishing Structure

Establishing roles and organizational structures; monitoring agency partners and holding them accountable

Processes & Compliance

Developing processes for monitoring marketing compliance with the tag policy

Monitoring

Ongoing monitoring of quality of data collection including the measurement of real-time performance of tags

At the end of the day, our goal is to make sure that all of your tags are compliant, your analytics implementation is optimized, there are no gaps in data collection, your site performance is as fast as it can be and – most importantly – your data is accurate.

How accurate? So accurate that your advertising decision makers trust the data and confidently allocate spending to campaigns that are producing the highest ROI, resulting in organizational growth.

InfoTrust Logo

InfoTrust, the parent company behind Tag Inspector, is a global consulting team with unmatched expertise in large-scale tag management system governance.

InfoTrust has been recognized year after year as one of the fastest growing companies in North America and as a ‘best place to work’ in the country. We know this is only possible due to the trust our client’s place in our work and with us as an organization.

For that reason, we don’t list our clients on our website or within marketing materials without explicit permission. However, some basic statistics of our clients are listed below and, if you’d like any of them to serve as references, we’d be happy to provide their information.

  • 13 out of the 100 most valuable brands in the world (per Forbes Magazine)
  • 3 out of the 10 largest marketing spenders in the US
  • Organizations with 1000+ global sites, with tags managed by our governance team
  • Over 5000 sites in implementing or migrating tag management systems

For that reason, we don’t list our clients on our website or within marketing materials without explicit permission. However, some basic statistics of our clients are listed below and, if you’d like any of them to serve as references, we’d be happy to provide their information.

In addition to our US-based consulting team, we have an office in Dubai which allows us to work closely our European and Middle Eastern clients.