Recently, I came across a chart of the top 10 worldwide hotel groups:

Top 10 Worldwide Hotel Groups

Top 10 Worldwide Hotel Groups

Naturally, I became interested in what Tag Management System is the most popular among these companies? The majority of these sites are the actual sites of the hotels. However, Carlson Rezidor Hotel Group has a brand site, and then separate sites for each hotel chain that it owns. As you will see from my list, I have slightly adjusted the list to address this.

Tealium   Ensighten   No TMS   BrightTag   Adobe Tag Container   TagMan   Tealium
IHG   X          
Hilton Hotels     X        
Marriott           X  
Wyndham     X        
Choice Hotels       X      
Accor Hotels     X        
Starwood       X      
Best Western     X        
Home Inn         X    
Radisson     X        
Radisson Blu             X
Sheraton       X      


As you can see, there is no clear winner as the majority of the companies are still not using a tag management solution. However, BrightTag seems to be the most popular one. Overall, hospitality is another industry that needs to embrace tag management systems.

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