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Webinar Wrap-Up: Testing and Validating the Data Layer

Following the bread crumbs to digital victory! Our Testing and Validating the Data Layer webinar focused around the importance of protecting your digital data. We broke down the steps and provided step by step instructions for testing your data layer so you feel confident in its deployment. After watching the recap, you will: be capable of […]

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5 Main Components of a Solid Tag Management Methodology

Anything that is worth having requires proper maintenance to ensure its longevity. It takes work, dedication, and persistence to ensure that your time investment is beneficial. In regards to your organization’s digital world influence, it is important that your website tags are at an optimum performance level to ensure high conversion rates. Why? According to […]

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Webinar Wrap-Up: Evaluating and Monitoring Tag Performance Impact

Each tag placed on a webinar has its own unique loading time, which can be impacted by factors entirely outside of your control. With each additional tag added, they potential for reduced site performance increase. “How can we optimize? What can we be doing to optimize in order to optimize performance of the site?” In […]

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Best Practices for Testing and Validating the Data Layer

Feeling confident in deploying your site data layer is important. Why? Well, for starters: There is nothing like wasted energy in testing and retesting to ensure everything is running properly! (Efficiency is just as important.) In this webinar, we will break down the steps + provide tips & tricks for testing your data layer to ensure that you […]

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InfoTrust is Opening an Office in Barcelona, Spain!

I am incredibly grateful and excited to announce that InfoTrust is opening an office in Barcelona, Spain. Not only it is considered by many to be the digital hub of Europe, but it was recently chosen by Business Insider as #6 place for millennials to live in the world – Best Cities for Millennials 2017. Why are […]

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Real Time API for Tag Inspector

InfoTrust is very excited to announce Tag Inspector Realtime API. This incredibly powerful API will allow users to extract every single raw hit from our database. A hit is one instance of one tag loading. For example, if you have five tags load on the homepage then that represents five hits.   Unfortunately, discrepancies between […]

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Webinar WrapUp – Tag Performance Lessons from the Internet Retailer 1000

How much is too much? If you missed our July 12th webinar, Tag Performance Lessons from the Internet Retailer 1000, we answered the question, How much is too much when it comes to third party tags and pixels on internet retailer websites. Our focus was to help our viewers understand where top sites are going wrong […]

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How Tag Performance is Negatively Impacting Your Business

“If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost $2.5 million in lost sales every year.” – KissMetrics Tag and Pixels are great bits of coding that make an impact for your sites. They help attract the right prospectives and assist in creating new business. However,  too much of […]

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Tag Performance Lessons from the Internet Retailer 1000

“Learn from the mistakes of others. You can’t live long enough to make them all yourself.” – Eleanor Roosevelt   When you have the opportunity to be successful immediately, take advantage of it! In our webinar on 7/12 at 1pm EDT, we are going to prepare you with tools for success. Why? Often overlooked by […]

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3 Steps to Measure ROI of Data Quality for Data-Driven Marketers

In today’s webinar, we were joined by special guest presenter and senior analyst at Forrester, Richard Joyce. He helped us examine the rise of data-driven marketing and the relationship between quality of digital data and advertising ROI. Did you know that, for a typical Fortune 1000 company, just a 10% increase in data accessibility will […]

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