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“I am not uncertain.” What Tony Robbins, the TV Show ‘Billions’ and My Next Webinar Have in Common

Like many, over the past two years I have become a frequent viewer of the show Billions. I am going to spare you my review of the show, but the story line that caught my attention the most was Axe’s relationship with Taylor Mason, the company’s new analyst who seems to never be wrong. Their […]

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A Tag Management Journey Through the Data Layer

Proper Tag Management, and Data Layer Performance, is critical to a successful website.  As a digital marketing professional, you need the best resources and insights specifically geared towards your current site needs. Thankfully, we have not one but THREE webinars that will get you connected to the best information for those resources and insights! On April […]

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Don’t Think You need Tag Management? Five Points That Will Change Your Mind.

A question I have found myself asking, on more than one occasion, when implementing tags and tracking pixels is: “Why is this so difficult?” Well, to be perfectly honest, it was more emphatic. Something along the lines of “WHY is this so difficult!?!” while staring at my computer screen as if to imply that the […]

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Diving Deeper into the Data Layer

Peeling back the layers of the data have never been sweeter! On June 7th at 1pm EST, we will be diving deeper into the data layer and focusing on all aspects within it plus demonstrating the many benefits of the central data layer. When you attend this webinar, you’ll leave: Able to explain the importance and key […]

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Webinar Wrap-Up: A Tag Management Journey

There’s nothing like a journey that improves website performance! In A Tag Management Journey Webinar, we discussed the journey from start to finish (and maintenance), providing insights and resources that will be helpful along the way. Specifically, we’ll cover: How to understand your goals Performing your first (and ongoing) audit Developing a tag policy Developing […]

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Webinar Wrap-Up: Data Layer Testing & Validation with Tag Inspector

What an incredible webinar! In this Tag Inspector training webinar we demonstrated how Tag Inspector can remove the burden from your shoulders. We covered the automation of ongoing data layer validation, from ensuring the object is on each page to checking for specific values with corresponding events. Catch the recap below:   Want the slides? […]

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Getting to Know TMS and Why We Love Audits

“Getting to know you, getting to know all about you…” Understanding what you are up against, & how to use it to your advantage, is not only beneficial but helps you create new tools for growth efficiency.  That being said, we have two webinars this month that will help you understand every inch of  Tag […]

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Webinar Wrap-Up: Testing and Validating the Data Layer

Single goal achieved! In our last webinar, we broke down the steps + provided tips and tricks for testing your data layer so you feel confident in its deployment. Specifically, we covered: Viewing and testing the structure and metrics Ensuring proper timing and data availability Automated testing techniques Validation at an enterprise scale Did you […]

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Evaluate and Improve Your Performance Impact of Tags with Tag Inspector

For every second a customer waits, another customer leaves your website. Ouch! It’s difficult to swallow, but in a world of instant gratification & Hi-Speed Technology, it has become unrealistic to expect consumers to wait and see what you have to offer – when three other site are producing attractive visuals at a higher speed. The […]

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Webinar Wrap-Up: Data Layer Deep Dive

Did you catch our last webinar? If you didn’t, don’t worry! (Lucas and Tyler found the information to be too valuable not to share.) In the Data Layer Deep Dive webinar, we dove deep into multiple aspects of the data layer. We focused on business and technical considerations, as well as, the primary benefits that makes […]

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