The Friday Five catches you up weekly on the big stories in the Tag Management Space. We summarize, and you enjoy.
For this week in the Tag Management Space:
Ensighten Joins the IBM Universal Behavior Exchange – As one of the leaders in the enterprise tag management space, Ensighten announced its integration with the IBM Universal Behavior Exchange on Wednesday. IBM’s VP of Customer Analytics Ken Bisconti said, “Brands are looking to harness data from all of their disparate technologies and data sources so they can fuel both insight and action. Together, we are uniquely able to deliver on this vision.” More information can be found at https://goo.gl/2isiac
Tealium Talks Data Management at Click Summit 2016 – Designer of the Tealium iQ tag management system, Tealium presented at the 2016 Click Summit about the importance of leveraging and testing within the data ecosystem. It is with these tests in mind that Tealium believes that not only will business questions be answered, but deeper consumer insights will follow as well. Other key insights from the summit can be found by downloading the “Clickaways” available at https://goo.gl/3A6g7F
Google Reveals Firebase Analytics at I/O 2016 – An array of incredible reveals were had at Google’s I/O 2016 annual developer conference this week, one of which included the expansion of Firebase as a more unified platform for mobile development. Firebase, an already versatile platform for mobile event type reporting and campaign performance monitoring, will now have both Google Tag Manager and Tag Manager 360 expanding its capabilities for mobile applications. For more information on the announcement of Firebase’s expansion, visit https://goo.gl/Zk11uX
Commerce Department’s Survey Highlights Need for Privacy – Earlier this week, a United States Department of Commerce survey suggested thousands of Americans are exiting the online community in light of fears for privacy and security. An analyst at the Commerce Department named Rafi Goldberg noted that a user’s belief in their personal data being private and secure is the grounds for which the Internet will grow. Information regarding the survey can be found at https://goo.gl/kksbYc
Qubit Emphasizes being “Data Informed” at Conversion Conference 2016 – Qubit, designer of the Opentag enterprise tag management solution, presented at the 2016 Conversion Conference in Las Vegas. Emphasizing the importance of being “data-informed” versus being solely “data-driven,” Qubit’s Dama Dipayana spoke about cases in which decision making based on data alone caused missed opportunities for companies. The full list of attendees and organizations can be found at http://www.conversionconference.com/