The quality of website analytics data we have is directly related to the tag management processes adopted by an organization. Adopting a Tag Management System might be one of the ways to go, but having a great tool to organize and deploy your tags is often not enough. You still need a system, a process, and ongoing review.
Top benefits of using Tag Management as a Data Distribution Tool can be illustrated with this graph (source: Anthony Mysers of CMSwire.com)
In this free online webinar, we covered:
- Current landscape of web analytics and tag management in the industry today
- What a tag management policy is and why it is valuable for any organization
- Top tools to use when developing a tag management policy
- Best practices for tag management