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[Webinar Download] Ensuring Data Accuracy with a Tag Management Policy

The quality of website analytics data we have is directly related to the tag management processes adopted by an organization. Adopting a Tag Management System might be one of the ways to go, but having a great tool to organize and deploy your tags is often not enough. You still need a system, a process, and ongoing review.

Top benefits of using Tag Management as a Data Distribution Tool can be illustrated with this graph (source: Anthony Mysers of


In this free online webinar, we covered:

  • Current landscape of web analytics and tag management in the industry today
  • What a tag management policy is and why it is valuable for any organization
  • Top tools to use when developing a tag management policy
  • Best practices for tag management