In our latest webinar hosted by Andy Gibson, we highlighted the quality of website analytics data and how it is directly related to the tag management processes adopted by an organization. Adopting a Tag Management System might be one of the ways to go, but having a great tool to organize and deploy your tags is often not enough. You still need a system, a process, and ongoing review.
In this free online webinar, we covered the following:
- Current landscape of web analytics and tag management in the industry today
- What a tag management policy is and why it is valuable for any organization
- Top tools to use when developing a tag management policy
- Best practices for tag management
Click the image below to download our latest webinar!
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