Data Layer Deep Dive

“When we think about the data layer, one of the benefits is there isn’t any redundant information out there.” – Tyler Blatt, Analytics Engineer

Is my data there yet?

Yup, the data layer has you covered!

In this webinar with Lucas Long and Tyler Blatt, we had the opportunity to dive deep into the data layer and better understand all the aspects of this critical component of any tag management system.

Specifically we covered:

  • Able to explain the importance and key components of a data layer
  • Feeling ready to implement a data layer with an eye towards requirements and architecture
  • Excited to enjoy the benefits that a central data layer will bring

Did you miss the webinar? Don’t worry! Below is the webinar recap for your viewing pleasure.

 

Click here to download the presentation and follow along!

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