Tag Governance and Management Services

 
 

Tag governance covers much more than technology and tag auditing. Tag governance is a system of tools and processes for end-to-end ownership of all marketing tags within the enterprise.

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    A Global Tag Policy

    Implementation and ongoing compliance with a global tag standards as well as tag policies for individual markets

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    Establishing Structure

    Establishing roles and organizational structures; monitoring agency partners and holding them accountable

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    Processes & Compliance

    Developing processes for monitoring compliance with the tag policy

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    Monitoring

    Ongoing testing and monitoring of data collection including the measurement of real-time performance of tags

 
 

Our technology can automate components of tag auditing, saving your organization time and money. Beyond technology though, you need a team and developed processes for governing third party tags across the entire organization.

Let’s Discuss Tag Inspector Services