Tag Governance and Management Services
Tag governance covers much more than technology and tag auditing. Tag governance is a system of tools and processes for end-to-end ownership of all marketing tags within the enterprise.
A Global Tag Policy
Implementation and ongoing compliance with a global tag standards as well as tag policies for individual markets
Establishing roles and organizational structures; monitoring agency partners and holding them accountable
Processes & Compliance
Developing processes for monitoring compliance with the tag policy
Ongoing testing and monitoring of data collection including the measurement of real-time performance of tags
Our technology can automate components of tag auditing, saving your organization time and money. Beyond technology though, you need a team and developed processes for governing third party tags across the entire organization.