During Digital Velocity 2014, I became interested in seeing if certain tag management systems (TMS) dominate particular industries. The first industry that I chose to analyze was auto manufacturers. Here is how I performed the analysis:
- I began by scanning the US websites of the major auto manufacturers with Tag Inspector.
- I then summarized the results to show the specific tag management system each company utilizes on their site.
Here are the results:
Total Number of Sites Scanned: 29
No TMS Present: 16
Adobe Tag Container: 2
To summarize, the majority of US car companies’ websites do not use a TMS. But, of the ones that do, BrightTag is the clear winner. Here is the complete breakdown:
|Ensighten||No TMS||BrightTag||Adobe Tag Container||Tealium|
This certainly is not the most complete study of tag management systems used across the auto industry, but it gives us a good indication of overall usage within the US market. There are still plenty of opportunities for auto manufacturers to embrace TMS.
Interested in performing your own analysis for a specific industry? Check out Tag Inspector and run a free scan today!