Why don’t US Airlines use Tag Management Systems?

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In my previous posts, I looked at the usage of Tag Management Systems (TMS) by hotel groups and auto manufacturers. In this post, I wanted to review the use of tag management systems across US airlines. Certainly, I was not able to review  every single airline’s website, but I created a list of 13 of the largest and arguably most popular ones. Overall, I have found that this industry is not embracing the trend of utilizing tag management systems. The only US airlines that actually use a TMS currently are US Airways, United and JetBlue. Here is a more detailed overview:

Tealium Ensighten No TMS BrightTag
Virgin America X
US Airways X
United X
Spirit Airlines X
Southwest X
Netjets X
JetBlue X
Hawaiian Airlines X
Frontier X
Delta X
Atlantic Airlines X
American Airlines X
Alaska Airlines X

Just like the US car industry, the US airline industry is an untapped opportunity for tag management system vendors.

Interested in running your own industry analysis? Check out Tag Inspector and run your free scan today!

Originally Published On February 24, 2014
October 8, 2020