Google Analytics Blog recently published Michael Loban’s guest post about Ensuring Data Accuracy with a Tag Management Policy. Here’s a sample and link to the full article…
Adopting a Tag Management System like Google Tag Manager is a great way to go, but having a great tool to organize and deploy your tags is often not enough. You still need a system, a process, and ongoing review. Here are the steps for creating a tag management policy for your company… CLICK TO READ FULL ARTICLE GOOGLE ANALYTICS BLOG