[Download] The Marketer’s Guide to Implementing a Tag Management System

Estimated Reading Time: 2 minute

As a marketer, a tag management system (TMS) can be an absolute blessing. They have many benefits, including:

  • Increased marketing agility
  • Improved site performance
  • Decreased costs
  • Tag consolidation and centralization

However, tag management systems don’t just implement themselves. Getting to the point where you can improve your marketing agility, improve site performance, and consolidate tags requires a considerable amount of upfront work from multiple teams.

Because of this, we put together a guide for implementing a tag management system. We wrote the guide with marketers in mind, because they are typically the end users of the solution.

In this guide, we cover the teams required for a successful TMS implementation, the steps necessary, and the owners of each step.

To download the guide, click on the image below!

The Marketer's Guide to Implementing a Tag Management System

Originally Published On May 12, 2015
October 8, 2020