The Friday Five – Tag Management and Web Analytics (7/15)

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The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Analytics. We summarize, and you enjoy.


This Week Brought Us:

Scariest Threat to IoT Data and Analytics Quality – Mary Shacklett, President of Transworld Data, took to TechRepublic to discuss the threat embedded software development has on the quality of IoT Data and Analytics. “Embedded software can have an active life of years, and it must be continually maintained throughout that lifecycle. A failure to follow best practices in producing and maintaining this software can impact safety and life,” said CEO of Barr Group Andrew Girson on the subject. To reach their full insights, as well as discover ways to improve data quality, visit

Study Highlights Importance of Integrated Marketing Analytics – Forrester Consulting, an independent research firm that analyzes the impact technology change can have on both businesses and society as a whole, recently published its research on successful marketers and how they use analytics solutions to maximize the value of consumer interactions. Among the findings, 26% of marketers surveyed believed that “their marketing analytics tools are well-integrated and work seamlessly together.” For all of the insights, download the whitepaper at

Dashbot Introduces Analytics Platform for Chatbots – Chatbots, which are used in various platforms across the internet for interacting with human consumers, will now have the capability of being analyzed through Dashbot’s new analytics solution. Additionally, Dashbot’s new solution also includes a live “human feature,” which will allow company employees to take the place of Chatbots in conversations that require more human interaction. It is with this solution in mind that the founders believe they have solved a problem that traditional companies like Adobe and Google will be unable to tackle. For more information on the Chatbots solution, visit

FTC Finds New FCC Regulations Inconsistent for Consumer Protection – An independent agency of the United States government tasked with consumer protection, the Federal Trade Commission (FTC) recently criticized the recent privacy ruling of the Federal Communications Commission (FCC) because of its distance from the core principles of the overall organizational multi-year strategic plan. The recent ruling, which holds different privacy standards for broadband providers and general users, simply “makes no sense” to the FTC given how this approach is not optimal for consumer protection. A breakdown of the dilemma can be found at

UberMedia Launches “Optimal GeoSpace” Tracking – By analyzing “billions of high-quality location data points over a period of time” and then algorithmically adjusting the data points based on actual behavior, UberMedia has developed “Optimal GeoSpaces,” which illustrate the optimal shopping area for each location analyzed. Based on the illustrated examples given, these “optimal geospaces” may change throughout the day due to consumer variables, such as foot traffic. More information on the idea of “Optimal GeoSpace” can be found at

Originally Published On July 15, 2016
July 20, 2017