The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Tracking. We summarize, and you enjoy.
This week brought us:
Snapchat Improves Tracking with Oracle Partnership – Having recently undergone a new round of funding, Snapchat announced its partnership with Oracle to more effectively track the correlation between in-app digital advertising and store sales. The Oracle Data Cloud, which will help advertisers validate and improve marketing campaign effectiveness, has recently released new research stating that 92% of Snapchat ad campaigns have driven a positive lift in in-store sales. The full press release can be found at https://goo.gl/g533Ao
GitHub Accounts Compromised* – “This appears to be the result of an attacker using lists of email addresses and passwords from other online services that have been compromised in the past, and trying them on GitHub accounts,” explained GitHub’s VP of Security Shawn Davenport. With data governance at the top of the agenda within the digital community, high-profiles such as LinkedIn, MySpace, and Tumblr have all suffered massive breaches of personal user information. GitHub, having potentially suffered from these other breaches indirectly, advises all of its users to practice regular password protection routines in light of the growing list of companies compromised. The GitHub blog post can be found at https://goo.gl/YcXNjf
Impact Radius Acquires Forensiq – Impact Radius, which provides a digital marketing platform and tag management solution, has announced its acquisition of Forensiq this week. An industry leader in preventing advertising fraud, Forensiq and the implementation of its ad fraud detection solution within the Impact Radius platform will allow marketers to analyze marketing campaigns without the pollution of fraudulent data. More information on the acquisition can be found at http://goo.gl/O16fRm
Do you Need Data Studio 360? – Andy Gibson, the Head of Vertical at InfoTrust, has been breaking down the multiple end-to-end solutions that came with the new Google Analytic 360 Suite announcement in March. This week, Andy took a look at Data Studio 360’s uses, features, and whether you need it. For the full breakdown, visit http://goo.gl/hFzuah
Indochino Utilizes Qubit Platform – Indochino, a menswear retailer based in Vancouver, announced its efforts to leverage Qubit’s cloud platform to more effectively create engaging customer experiences both online and in-store. For example, Qubit’s platform, which includes its very own tag management solution, will provide Indochino the functionality to send out regional in-store invites to online shoppers based on their geo-location. The full article on Indochino’s use of the Qubit cloud platform can be found at http://goo.gl/tNKZib
* Extra, Extra:
This week our team delivered a webinar with Google sharing a new way of integrating Salesforce.com with Google Analytics via Measurement Protocol. You can read this case study here http://content.infotrustllc.com/higher-roi-call-center-sales-with-google-analytics/
Also, the InfoTrust team made publicly available all source code that made this magic happen. You can find the code for natively integrating Salesforce.com and Google Analytics here https://github.com/infotrustconsulting/Salesforce-Google-Analytics-Integration.
Stay tuned for the detailed technical write up that we are going to publish in the next 1-2 weeks!