The Friday Five – This Week in the Tag Management Space (6/3)

Estimated Reading Time: 3 minutes


The Friday Five catches you up on the weekly big stories in the worlds of Tag Management and Web Tracking. We summarize, and you enjoy.


This week brought us:

Millions of Myspace and Tumblr Credentials Stolen – As the list of websites plagued by stolen credentials continues to grow, Myspace and Tumblr have now added their names to the companies affected. With over 64 million Tumblr and 360 MySpace accounts now breached and on sale within the dark web, data governance importance and implementation has once again been brought to the forefront of the digital landscape. More information on the breach, such as the most popular passwords used, can be found at

First Malware Summit Held to Combat False Impressions – Malvertising, a method by which malware is spread through online advertising, has generated billions of false ad impressions indiscernible to marketing pixels. With these false impressions in mind, the Trustworthy Accountability Group (TAG) held the first Malware Summit in New York city, which brought together both digital advertising industry leaders and representatives from the Federal Bureau of Investigation, Department of Justice, and Department of Homeland Security. Within a post on their blog, TAG said, “By bringing together the brightest minds and most influential companies in the industry, TAG leverages their knowledge and experience to create industry-wide programs to tackle difficult issues.” More information about the meeting can be found at

Study Validates Real-Time Technologies  – Metamarkets, the analytics platform provider, released its study on Wednesday entitled, “Interactive Analytics: How to Unleash the Power of Programmatic Data.” Given that 67% of the marketers interviewed were unsatisfied with their current  campaign management and analytics solutions, the implementation of dynamic, real-time technologies to manage data, such as tag management systems and other interactive analytics solutions, will allow companies to manage campaigns in real-time and with fresher data. The full Metamarkets study can be downloaded at

Microsoft’s Board Emphasizes Faster Shift to Cloud- Afraid that the traditional software solutions of the company are falling behind, Microsoft’s Chairman John Thompson, alongside his fellow board members, has expressed a desire to not only continue Chief Executive Officer Satya Nadella’s efforts to develop Cloud delivered solutions, but also to grow that segment of the company’s portfolio exponentially faster. With Cloud solution developments for business analytics, data visualization, and enterprise data management in mind, Mr. Thompson said, “The Board is examining whether Microsoft has invested enough in its complete cloud lineup. It’s not just about developing better cloud technology – it’s a question of how the company sells those products and its strategy for recruiting partners to resell Microsoft’s services and build their own offerings on top of them.” For more information, visit

Meeker’s Internet Trends Report Affirms Mobile Shift  – A Wall Street securities analyst now turned venture capitalist, Mary Meeker released her annual 200+ page Internet Trends report this week. Highlighting how mobile is fueling both online advertising acceleration and information consumption, the report coincides with recent tag management industry mobile developments, such as Google’s efforts to expand the capabilities of both Tag Manager 360 and Firebase for a more unified, mobile platform. The full report can be found at

Originally Published On June 3, 2016
October 8, 2020