The quality of website analytics data we have is directly related to the tag management processes adopted by an organization. Adopting a Tag Management System might be one of the ways to go, but having a great tool to organize and deploy your tags is often not enough. You still need a system, a process, and ongoing review.
Top benefits for using Tag Management as a Data Distribution Tool can be illustrated with this graph (source: Anthony Myers of CMSwire.com).
Join us in this free webinar where we will discuss:
- Current landscape of web analytics and tag management in the industry today
- What a tag management policy is and why it is valuable for any organization
- Top tools to use when developing a tag management policy
- Best practices for tag management
Presented by:
Michael Loban, Chief Marketing Officer
Andy Gibson, Digital Marketing Analyst
When:
Wednesday March 26, 2014
1:00pm – 2:00pm EST
Where:
Please register here.
“Marketers are increasingly dependent on tag management systems to coordinate digital campaigns, a Forrester report has found, and the systems themselves have become indispensible for distributing data in the enterprise.” –Anthony Myers, CMSwire.com