[Webinar] Ensuring Data Accuracy with a Tag Management Policy

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The quality of website analytics data we have is directly related to the tag management processes adopted by an organization.  Adopting a Tag Management System might be one of the ways to go, but having a great tool to organize and deploy your tags is often not enough. You still need a system, a process, and ongoing review.

Top benefits for using Tag Management as a Data Distribution Tool can be illustrated with this graph (source: Anthony Myers of CMSwire.com).

Join us in this free webinar where we will discuss:

  1. Current landscape of web analytics and tag management in the industry today
  2. What a tag management policy is and why it is valuable for any organization
  3. Top tools to use when developing a tag management policy
  4. Best practices for tag management

Presented by:
Michael Loban, Chief Marketing Officer
Andy Gibson, Digital Marketing Analyst

Wednesday March 26, 2014
1:00pm – 2:00pm EST

Please register here. 

Marketers are increasingly dependent on tag management systems to coordinate digital campaigns, a Forrester report has found, and the systems themselves have become indispensible for distributing data in the enterprise.” –Anthony Myers, CMSwire.com

Originally Published On February 12, 2014
October 8, 2020