Webinar Wrap-Up Digital Transformation: Why Some Businesses Fail + Four Attributes Needed to Avoid the Same Fate

Courtney MorganEngineeringLeave a Comment


“Digital” is perhaps one of the most over-hyped terms in the media today.

When we think about digital transformation, you can think of it in many different ways in terms of how digital changes the relationship with a customer.

Transformation is really this fundamental shift in how a firm delivers value to the customer, and therefore drives revenue.Nige Fenwick, VP and Principal Analyst from Forrester

In this webinar, we examined the challenges offline-first enterprises face in an increasingly digital world.

InfoTrust CMO, Michael Loban, and Forrester VP & Principal Analyst, Nigel Fenwick, first addressed the confusion around ‘digital’ and how understanding the relationship between digital and your customer equates to Customer Lifetime Value.

This is a key component to understanding the challenges and undertake a digital transformation for your own organization.

If you’re looking at your competitor and they’re ahead of you, you’re just chasing what the competitor’s doing”

Be Customer Obsessed, not competitor obsessed.Nigel Fenwick, VP and Principal Analyst from Forrester

Did you miss the webinar? Don’t worry! We have a recap available with you in mind.

After watching this webinar, you will:

  • Explain Digital Transformation

    Be able to explain the concept of digital transformations, as well as the ‘what’ and ‘why’ of undertaking one

  • Understand the Benefits

    Understand the benefits of well-implemented digital transformations and what should be carefully avoided

  • Have the Four Attributes to be Successful

    Know which companies have been successful with digital transformations and the four attributes that make this possible


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