Everyone starts somewhere and today is your day to get comfortable with the data layer!
Sitting between the front-end, user experience of your website and the application layer – transferring important analytics data points from one to the other – the data layer is a critical component of any tag management system (TMS).
So why exactly is it critical and how does one use the data layer? We’ll answer these exact questions and more. When the webinar is complete, you’ll:
- Have your data layer questions answered
- Be able to explain the importance and key components of a data layer
- Feel capable of implementing a basic data layer
Join us and get started on your data layer education!