You have done your research. You have reached out to different tag management vendors. And finally, you have selected the tag management system your company will be using.
The next step is to implement the tag management system. Easy enough, right? Just put the tag management system on your site, add tags and you’re done!
Unfortunately, it’s not quite so simple. There is work that needs done prior to the implementation, during, and afterwards.
The purpose of this guide is to provide marketers with a high-level understanding of the complexity that goes into a tag management system implementation. This will allow you to ensure the correct teams are represented and you’re prepared with a plan.
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